Sunglasses are One of the Largest Retail Markets Around
Sunglasses are one of the most common purchases in our lives, with different forms of sun-blocking eyewear being worn for almost 2,000 years now. While we all tend to have a pair of sunglasses, we all break them on a regular basis as well. Three-quarters of all American adults wear prescription or non-prescription sunglasses, and about four times every hour, at least one pair of sunglasses in our country is broken somehow. So, the market is always there and will likely continue to grow.
Millions of Pairs of Sunglasses Sold Annually
Back in 2012, there were already almost 96 million pairs of non-prescription sunglasses sold annually, including polarized and non-polarized lenses. Over time these have become a luxury item, sold under many high-priced retail brands. Interestingly enough, however, most all of those designer brand sunglasses are produced by the same company, Luxottica. These brands include Ralph Lauren, Chanel, Burberry, Oakley, and Ray-Ban.
Changing Trends or Styles in Frames for Sunglasses
Over the years it has been easy to see how the trends in sunglass frames continually change. Styles and trends are not always limited to the frame, but there are unbreakable sunglasses, or sunglasses for fishing, sunglasses for boating and more. There are also protective eyewear or safety eye gear including Plano lenses.
How to Choose the Frames for Sunglasses
Along with large frames and wraparound frames, there are many styles that have come along over the years. With the mirrored airman frame, there are a number of options that can be purchased with the anticipation of maintaining one standard style frame. However, if Americans are always consistently breaking sunglasses, we have to wonder how long each pair will last for one single individual.
The Possibility for the Sunglass Market to Grow
This definitely allows for the option of different brands to create various frames for sunglasses to keep a varied selection on the market. Maybe the brands that have more selections available are the ones that will complete more of those nearly $100 million in American sunglasses sales annually. Are we all going to continue being open to spending even more money on an item that is broken and needs to be replaced regularly? Possibly with those top-named brands, there is the ability to continue developing more frames for sunglasses so that their portion of the market increases regularly.